I have adapted my "world famous" (in my mind at least) insurance company rating system to now help you find the best deal for homeowners insurance! (Insert applause here...)
In my Insurance Buyer’s Guide, I strongly recommend shopping around for insurance and getting quotes from several companies. However, price is not the only measure of a “good deal,” as the buyer of low-cost insurance may get poor customer service or (more importantly) not get a claim paid quickly or in full. So, the better way to approach buying insurance is to first narrow down your choices to a “short list” of 3 to 6 companies, based on intangible factors such as ability to pay claims, willingness to pay claims, billing, customer service, etc., and then start comparing prices.
Who actually "shops" for homeowners insurance? - maybe YOU should
Most people don't "shop" for homeowners insurance nearly as much as they would for car insurance. Why is that? Well, there are a number of reasons, but the main reason is inertia. You buy a house, get a recommendation from a friend or family member, set up the escrow account, and forget about it until you move out of the house. Since your premium is usually tucked away into the mortgage payment, you don't get that tangible reminder that you have a real live insurance policy sitting behind your biggest single purchase that you ever made. Believe me, insurance companies want you to forget that you have insurance. The renewal comes up, and you don't think twice about what company you have...until something bad happens. Maybe you have a bad experience with a claim. Maybe your rate goes way up. Maybe you get canceled for being too close to the beach. (Ask anyone in Florida about that one!)
Maybe you should think a little more about who insures your home (and the price you pay) so you can minimize the "bad things" before they happen.
You've come to the right place
Of course, this takes a little research and legwork, and who has time for that? Well, search no more, because I’ve already done a lot of the searching and consolidating for you, by finding a select few websites that give reasonably objective reviews of customer service and claims service. I took the ratings from each of these places for the some of the most-popular insurance companies, translated them into a common scale, added them up, and presto! A nice, objective way of separating the sheep from the goats in homeowners insurance land.
The top (and bottom) companies.
The “A” List – Amica, USAA, Erie, American National, Chubb
One thing that all these companies have in common is the high A.M. Best ratings (A++ or A+). They also have consistently high ratings - i.e., no weak spots. Two companies (Amica and Chubb) have national coverage, USAA requires a military connection and American National and Erie do not sell insurance in all states.
Amica and USAA sell insurance directly (either over the phone or through the internet) while Erie and Chubb policies are only available though their independent agent networks. American National (also known as ANPAC) relies on its captive agent base.
The “B” List – Auto Club of California, Auto-Owners, Cincinnati Insurance, Nationwide, State Farm
The next list also has some high-quality companies. The difference in total points between the bottom of the A list and the top of the B list is very small, so a competitive quote from any of these companies could mean a good deal for the buyer. Auto-Owners and Cincinnati Insurance primarily sell their policies in the Midwest, while Auto Club is strong in California (hence the catchy name). Nationwide and State Farm are well-known to anyone with a working television set!
The "C" List - Hartford, CA State Auto Association, Country Mutual, Shelter Mutual
The California State Auto Association is a fixture in the...California market, while Country Mutual and Shelter operate in the midwest. Hartford is available in almost every state, either through an independent agent, or through a number of affinity programs, such as AARP. These companies are all high quality - they just don't have any a lot of really strong characteristics. The only negative score was Hartford's negative epinions rating.
The "D" List - American Family, Liberty Mutual, Travelers, Allstate, Metlife
The companies on the "D" list are very similar to companies on the "C" list - only with slightly lower ratings in one area or another. American Family is very popular in the upper midwest, while Metlife has a strong presence in the northeast. People who think that companies this far down the list automatically have bad service should read this post about Travelers.
The bottom five – Farmers, Firemans Fund, Safeco, AIG, Hanover
These companies aren't exactly "fly-by-night" operations. None of them has less than an A- rating, and almost all of them are very well-known. What they all have in common is poor J.D. Power ratings for customer and/or claims service. Note that a low rating doesn't mean "ignore," it means "get a very good price."
How to use these results
First of all, do not just pick the first company at the top of the list and sign up. Just because the top companies have great scores across the board does not mean that the next tier is not worth looking at. What you should do is get quotes from the “A” list companies (if you are even eligible – USAA only sells to military members, and other companies do not sell nationwide), then choose a few off of the “B” and “C” lists, keeping in mind that you would probably want them to have a more competitive price.
You also have to consider how you want to buy your insurance. If you want to sit in an agent’s office and have him or her walk you through the process, then USAA or Amica would not be the best choice. If you just want to shop through the internet, then Erie, Chubb or Cincinnati would not be good choices. Some companies (such as Chubb for instance) cater to different types of customers. If you are too far outside their "target market," they may not be able to give you a good deal.
The Complete Res
ults
Sources and Methodology
For claims-paying ability, I chose the company’s A.M. Best rating. A.M. Best is the leading rating agency for insurance companies. The grading scale is listed below:
A++ or A+: 2 points
A: 1 point
A-: 0 points
B++: -1 point
B+ or lower: -2 points
To an average consumer, the difference between an A++ rating and A+ rating is negligible, and implies that the company has considerable financial resources. Anything lower than an A- rating is a cause for concern.
Of course, the company actually has to want to pay you the money, so I looked at the claims portion of the J.D. Power and Associates 2008 homeowners insurance claims survey. The scale for these results are as follows (note that J.D. Power’s term “balls” made me giggle, so I am using “stars,” instead):
5 stars: 2 points
4 stars: 1 point
3 stars: 0 points
2 stars: -1 point (There were no ratings below 2 stars)
Since few people actually get into an accident during the term of their policy (industry figures point to 2%-5% of all “standard” policy holders file a claim in any given year) the company’s overall customer experience is important. I looked at three sources, in decreasing order of importance: The J.D. Power and Associates 2008 Homeowners Insurance Survey (minus claims and pricing) and epinions.com ratings. The respective grading scales are shown below:
J.D. Power's Insurance Ratings
5 stars: 2 points
4 stars: 1 point
3 stars: 0 points
2 stars: -1 point (There were no ratings below 2 stars)
Epinions.com
4.5-5 stars: 1 point
3.5-4 stars: 0.5 points
2.5-3 stars: 0 points (also used if less than 5 reviews)
1.5-2 stars: -0.5 points
0-1 stars: -1 point
Note that I weighted epinions.com half as much as J.D. Power or A.M. Best ratings, since epinions can sometimes have sketchy or misinformed reviews.
How not to use these ratings
First of all, you need to keep in mind that these scores are not the be-all and end-all of insurance reviews. I can guarantee you that Safeco has many happy, loyal customers, while Erie or Amica have people that “WILL NEVER DO BUSINESS WITH THIS ^@#$$% COMPANY AGAIN!!!” If you don’t believe me, read some of the reviews on epinions.com or similar sites. Also, if you just want cheap, minimum-limits insurance, then you should probably just go for an “A-“ or better rated company with the lowest price (and get a lot of quotes!) The details are all there, so feel free to modify the scores as you see fit, or even add your own sources. Happy hunting!
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